mashup* event: Apps - Whats your strategy ? - 28th Jan, 2010

This mashup* event held on the 28th Jan, 2010 in London - provided people in strategic marcomms roles to understand the key challenges in respect to apps and to identify the building blocks of an app strategy.

At the event we covered:

- What are the platform choices?
- What are the app store choices?
- What devices should you support?
- Do you need location support?
- Should your app support payment?
- How will you market it?
- How do you measure ROI?

mashup* holds regular events in London - for more information see http://www.mashupevent.com

Category:

Science & Technology

Tags:

• Charles Weir
• Gerd Leonhardt
• Jon Moore
• Mark Curtis
• Mashup
• Mobile Strategy
• Ogilvy
• Taron Maberry
• Vikki Chowney
• Simon Grice
• Mashupevents
• Apps

[m4rkm4rkm4rk]

Perhaps if I had been there, this video would work well as memory cues. But I wasn't at this event. I like the vox pops, but I find many of snippets from the presentations and Q&A somewhat confusing and difficult to follow.

[youandifilms]

When releasing apps there seems to be a Lots of complicated issues - brand identity and feature appeal help your app ranking. Look forward to seeing Ipad rivals..

[sandsail]

Great Mashup event, informative and a great way to discuss the issues of App development.