Regent Street Ted Baker participates in the RIBA London: The Regent Street Windows Project

This movie was produced by Ted Baker.

Regent Street welcomed some of Britain's top architects who designed and exhibited installations in a selection of Regent Street shop windows from 9 - 29 May as part of The Regent Street Windows Project 2011.

The project included iconic architects such as the Marks Barfield architectural practice which created the London Eye and whom for this project teamed with fashion brand GANT. Shoreditch based architects, HUT, teamed with Regent Street heritage high fashion brand Aquascutum. HUT's experience in building anything from beach houses to city dwellings meant this would be a perfect partnership, structure being as important in the construction of a classic Aquascutum trench coat as it is to a beautifully designed building.

Ferrari worked with London based architects Duggan Morris which create buildings from schools to restaurants and also office space -- the link between F1 Ferrari supreme car constructors and this young British design house created a unique collaboration.

Menswear brand Duchamp known for its bright colours teamed up with a young dynamic duo, Honey, which has been nominated for awards for innovation. Honey is particularly recognised for its work with the use of light including an installation under the M4 flyover in West London, highlighting forgotten spaces.

The architects that took part in the Regent Street Windows Project 2011 are:

1. HUT with Aquascutum




2. Glowacka Rennie Architects and Millimetre with Hoss Intropia .
3. OSA (Office for Subversive Architecture) with Ted Baker London
4. Craft Pegg with the National Geographic Store
5. DSDHA/Diploma Unit 11 at London Metropolitan University with Banana Republic
6. Honey with Duchamp
7. Duggan Morris Architects with Ferrari
8. Marks Barfield Architects with Gant
9. Scott Brownrigg with Uniqlo
10.Ian McChesney with Levis

To accompany the ten original architect led window installations along Regent Street, Europe's premier shopping thoroughfare, RIBA London hosted public tours along the street where members of the public were able to interact with displays via their Smartphones and tablets to self navigate the installations and access a range of Regent Street celebratory offers supplied by many of the Regent Street retailers.

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Travel & Events

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• RIBA
• Ted Baker
• Project
• London
• England
• Regent Street
• Fashion
• Lifestyle
• British
• London W1