When there's a small accident on a highway, people tend to solve it in the lane itself and wait for the police to arrive. That causes trafficjams. Better to solve it on the next parking. In this commercial it's the same during a cyclocross. Voice Over: 'It may seem akward, but this is how we behave on our motorways. So enter the highway at speed. And there will be less traffic jams.'
Language: Dutch, Length: 30", Aspect Ratio: 16:9
Client: Ministry of Transportation
Agency: Publicis Amsterdam
Creatives: Ingo Mettes, Geert Ploeger, Marcel Hartog, Jeroen van Zwam
Productionhouse: CZAR
Director: Jeroen Annokkée
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