JACK DANIELS PUB CRAWL (ONLINE-OFFLINE-ONLINE PROJECT)
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Uploaded by mediahouseLT on Dec 19, 2011
Being grateful for loyalty, Mr.Jack invited online fans go offline and spend time with real Jack Daniels. So we created engaging PUB CRAWL application. 6 Fridays;11 best Vilnius pubs; thousands of fans. They socialized offline, played games and tasted the unique sprit of being together with Mr. Jack. This activation became a viral -- fans started to celebrate Jack Daniel's Friday without any prizes.
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