H&M Conscious Collection SS11
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Uploaded by barracudabobo on Mar 16, 2011
EPK: Presentation of the Conscious Collection with sustainable materials, Spring Summer 2011. Women and menswear. Interviews with: Emily Zak, Executive Retail Editor, Vogue UK; Dilys Williams, Director of sustainable fashion, London College of Fashion; and Catarina Midby, Trend Coordinator H&M. Featured models: Natasha Poly and Ben Hill.
- 18 likes, 0 dislikes
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@chocodrey
why does nobody react to this? chocodrey has some good points.
linnemorenfdt 8 months ago
Plus, organic fabric are coming in different ranges of beige, creamy colours because the fibers are natural and not treated. Plus, it would have been more expensive to dye the clothes anyway and the white colours gives an idea of something natural.
chocodrey 10 months ago
Finally, they speak about the environment but what about the people making the clothes? I went to H&M this afternoon and the shop window was all about the sale. I had to go upstairs to find out that the conscious collection was there.
chocodrey 10 months ago
How come they have £9.99 new collection jeans (not on sale) in the shop and at the same time advertise for a "conscious collection" isn't it contradictory.
All people see is the price but do you really know what cheap cost for people on the other side of the planet?
chocodrey 10 months ago
To resume, this is just some PR crap, they don't care about the environment (because if they did, all their clothes would be environmental friendly) and they don't care about the people. All they care about is that you spend your money in their shops.
chocodrey 10 months ago
I am NOT just an angry person or working for the competition because they pretty much all do the same. I am just a fashion management and marketing graduate, I have worked in mass market brands like Uniqlo and Luxury brands like Chanel so I know that there is some serious issues about how the clothes are produced in EVERY COMPANY.
chocodrey 10 months ago
What does it have to take for people to wake up? a fashion version of a movie like Blood diamonds?
chocodrey 10 months ago
My advice, think twice when you buy and don't hesitate to raise your voice for what you believe is right.
A.V.
chocodrey 10 months ago