A television campaign aimed at warming Californians to the idea of same-sex marriage will premiere during inauguration week in January. Part of an effort by the group GetToKnowUsFirst.org, the five 30-second spots will run in both rural and urban markets. The ads feature gay families describing their experiences and urging their neighbors to "get to know" them before judging them.
The hope is that the commercials -- produced by POWER UP, will change the voter sentiment that led to the passage of Proposition 8, the November 2008 ballot initiative that banned same-sex marriage in the state. These spots include the voices of Kathy Najimy, George Takei, Mayor Antonio Villaraigosa and Dolores Huerta.Directed by Gina Levy.
http://www.powerupfilms.org/index.php?option=com_ckforms&view=ckforms&...
Link to this comment:
All Comments (0)