To help Microsoft China build up a positive corporate image in the society, esp. to influence the governments officials, a series of commercials are developed accordingly.
The commercials focus on three different major projects Microsoft China is invoved respectively: A) Doors: donation of computers and softwares to schools in poor rural areas to help the kids connect to outside world; B) Stairs: help the development and growth of small scale software companies; C) Flowers: provide computers and softwares to imigrants workers to help them learn knowledge.
Link to this comment:
All Comments (0)