Business TV : Get customers opening your emails part 3

The top ecommerce business advice for any business says that acting locally is always a good way of getting attention, and in these days of widespread communications it's a lesson that is often forgotten. Localising the content you put into your emails can really have a marked increase on their readability, as well as getting great response from your customers.

In this, the third business TV show in a five part series on effective ways to get people reading your emails, we hear from email marketing expert Luc Vezina, VP Marketing and Product Management at Campaigner.

To see how you can localise the content of your mail outs, and to see the results a simple method like this can yield, see this show now and start getting your customers opening your emails every time!

Watch this show right now, or see more shows packed with expert advice at http://www.yourbusinesschannel.com

Hear about the very latest show releases, as well as other yourBusinessChannel news by visiting our blog at http://www.yourbusinesschannel.com/blog.aspx

Category:

Howto & Style

Tags:

• Business
• Advice
• Tips
• TV
• Secret
• profits
• make
• more
• money
• email
• campaigns
• spam
• e-commerce
• onlin

[businesstvAndie]

great advice

[businessexpertsalli]

I agree with the point raised about localised content, it makes a huge difference.

[BusinessExpertLouise]

"Once you have permission to send emails, treat that person like a loyal customer" Great piece of advice

[badhorsy2003]

The fridge magnet response rate analogy! Really interesting stuff!

[businessadvice]

i think its so easy to forget what the audience want and just talk about yourself!

[businessexpertsdan]

Yeah, thats exactly what i mean. If you know your audience, it's not that hard to be relevant and interesting!

:D

[businessadvice]

IMO people go super wrong on relevance

i.e. emails people send me are just way too boring

[businessexpertsdan]

Permission is really the hardest part!

[businesstvmark]

Sound advice.