A Marketer's Guide to Pinterest

All eyes are on Pinterest, the social network that lets users collect and share images found on the Web by "pinning" them on virtual pinboards. The images span a variety of categories, from fashion, crafts, cooking, décor, fitness, and more. Users can follow the pinboards of friends and brands for inspiration and "repin" the images onto their own pinboards. Today, Pinterest is quickly becoming the fastest-growing social media site based on its huge popularity with women, as well as its unlimited potential as a marketing tool for businesses. "Pins" help companies promote their products, develop their brand personalities, drive tremendous referral traffic to their websites, and gain exposure among the Pinterest community. Now, MDG Advertising has produced an engaging video highlighting the facts, figures, and findings from its popular "Pin It To Win It" infographic.

The video details the social site's demographics, growth, and potential to drive abundant traffic to company websites. Pinterest is especially popular with the most highly coveted markets—about 60 percent are female and 80 percent are in the 25 to 54 age demographic. Plus, Pinterest drives more referral traffic than Google+, LinkedIn, and YouTube combined.

The video goes on to cover the brands, both large and small, on board the pinboard phenomenon, such as Whole Foods, Etsy, West Elm, and Real Simple. These companies reflect the cooking, décor, and crafts interests that are prevalent among the Pinterest audience.

In addition, the video helps marketers navigate Pinterest's features and terminology by demonstrating the "pin," "repinning," and "board." It also shows how companies can leverage Pinterest for maximum response and referral traffic, whether by improving their image quality or promoting more than just a product line.

Want to learn how to leverage the power of Pinterest in your social media strategy? Contact MDG Advertising at 561-338-7797 or visit http://mdgadvertising.com
Follow us on Pinterest at http://pinterest.com/MDGadvertising

• Category

  Film & Animation

[Trang Trần Thị Minh]

hi, do you have newer statistics about social media demographics, ie by the end of 2012? Thank you. Nice video!

[MDGadvertising]

Hi Trang. We recently posted a blog article that may be of interest to you with more recent social media statistics. The title of that post is "Pew Internet Study: The Demographics of Social Media Users". We often post new blog articles with updated social media statistics so keep an eye out for some upcoming ones.

[MDGadvertising]

Thanks for the kind words Moises. We're so glad that you enjoyed the video.

[AudienceMatters]

Love the graphics.

[MDGadvertising]

Thanks AudienceMatters! We appreciate the feedback and are glad you like our work.

[Miles Bennett]

Great way of showing the benefits of Pinterest and also what a innovative use of infographics in movie format.

[MDGadvertising]

Thanks for the kind words Miles Bennett. We're so happy you enjoyed the video.

[PoolsizeRecords]

if we may ask.. what's the font used on "how to make pinterest work for you" at 2:14?

[Ulfa Mardiah]

I love pinteresst, pinterest made my life really organized, I'm from Indonesia

[Moisés Mansur]

Great video..