The Power of Social Media With Fox 5 News and Rob Burns

http://robburnsbrain.com/ Interview with Fox 5 news in San Diego. Discussing the power of social media.

Category:

People & Blogs

Tags:

• social
• media
• twitter
• youtube
• facebook
• internet
• marketing
• fox
• news
• rob
• burns
• brain

[jonahtrainer]

Very helpful tips. Thanks Rob!

[robburnsbrain]

Hey Jonah,

My pleasure, hope it helps.

[copysquirl]

Explaining everything online in under a minute is quite a challenge! I like the don't "tweet your coolaid" line. I find it seriously interesting that twitter has become the free speech/reliable news outlet though. Scary.

Now, what can we do about raising quality content in real life?!

[robburnsbrain]

Hi Squirl,

Thanks for the complement. Yea wouldn't it be great if you could just 'unfollow" certain people in real life =)

[MatthewBredel]

Hey Rob, Great tips and great interview! How do you recommend to things like Twitter with profitability (or more so, do you ever mix the two??). cheers...matt

[robburnsbrain]

Hi Matt,

Great question. I would say twitter is not directly a profit / revenue source, although a lot of folks are always trying to sell direct from twitter. Really twitter is probably used best as a social equity tool and a way to gain trust from your readership. Probably the best way to measure profitability is to use analytics, look at things like readers that go to your site from a certain tweet or how many people joined your email list from your twitter postings.

[hidefchef]

Look at Mr Rob all cleaned up and wearing sports coat! YOU DA MAN ROB!

[DanKennedyAuctions]

Awesome to see you on TV now, you deserve it!

[dougaji]

Excellent! I loved Robs succinct explanations for these mysterious social media platforms. I feel like I have a bit more of an appreciation for putting these together....thanks Rob

[renkolar]

Thanks for the input...as a non computer geek I had not figured out why people would tweet. Now I can see some useful purposes in business.

[cslade3]

Amazing tips as usual. Rob is an absolute expert in SEO and Social Media. Make sure to check out his site.

[AddSpace]

Great tips! It makes it really easy to see why we should all be spending time tweeting. It now seems a bit less intimidating.

[efautsch]

Ok - so I now I know that twittering has some redeeming value. I still haven't done it, though. No compelling reason.

[JandW999]

Agree with the send more about others and a little about yourself -- pass on great info and tweets!