Uploaded by pittimmagine on Jan 21, 2012
The 80th edition of Pitti Uomo that is coming to an end has confirmed the predicted attendance figures announced previously. The number of both foreign and Italian buyers grew: with + 7.6% rise in international buyers and a 1% rise in Italians.
There were excellent performances from all the main foreign reference markets, with significant increases from Germany (+ 9.7%), Japan (+ 10.6%), the United Kingdom (+ 20.4%), Holland (+ 18%), Turkey (+ 25.6%), South Korea (+ 17.7%), and the United States (+ 33.2%). The results for buyers from Sweden, Australia, Taiwan, Brazil, Singapore and the United Arab Emirates were also very good.
The total number of buyers -- as the fair closes -- should be around the 20,000 mark (12,500 Italians, 7,500 from abroad), and the overall number of visitors -- counting journalists, agents, representatives, suppliers and members of the trade -- should exceed 32,000.
"The Pitti Uomo that is coming to an end has been a decidedly energetic edition", underlines Raffaello Napoleone, CEO of Pitti Immagine. "The top buyers from all the most important international shops and department stores came to Florence where they found innovative men's fashion projects and collections that will certainly lead to significant results on markets next season. We were very pleased with the high level of appreciation and the press success of the Pitti Uomo and Pitti W special events, particularly the attention paid to our window on Brazil with the launch of the Guest Nation project".
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- Pitti uomo
- florence
- Firenze
- trade show
- fashion
- Pitti Immagine
- Pitti
- Raffaello Napoleone
- e-pitti
- fieradigitale
- trade
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