Starting from Scratch: Marketing Automation Best Practice for New Adopters

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Hello and welcome to Neolane's Cross Channel Tip of the week.
Starting from Scratch: Marketing Automation Best Practice for New Adopters
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For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture.

While the features and functionalities of automation are helping marketers reach prospects and move them through the sales funnel more efficiently, experts emphasize the need for a clearly defined approach to get the most out of this game changing technology.

Here are a few best practices for new adopters:

1. Walk before you run

• Try several things that you can measure fairly quickly; monitor the results and expand the winners

• One of the bigger components of the automation process is determining the responsibilities and roles that sales teams will take on as a result of the new intelligence.

2. Automate Your Expectations: The Early Stages of Implementation

• Once an organization-wide plan is mapped out and Marketing, Sales and other teams involved are all clear on the automation strategy, experts recommend a phased approach for execution of new processes.

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Category:

Science & Technology

Tags:

• Cross-Channel Marketing
• Tip of the Week
• Marketing Automation
• Early adopters
• sales funnel
• marketing analytics
• neolane