http://www.BridgeHands.com 2010 American Bridge Teachers Association conference at New Orleans, presentation by Michael Nistler from BridgeHands discusses:
Story Structure: Setup, Turning point (inciting incident), Result, Moral
Subtext: Underlying messages
Story Tips: Avoid white/black hat scenarios, Inciting incident, Hero's journey, Protagonist is tested, Resources running out, Critical decision defines character
Beyond Bullet Points: Draft with action-verb, Appeal to audience's emotions, Reason-based action play (needs / desires) Frame resolution (call to action)
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