Featuring Daniel Shimizu, Jose Rojo, Brian Brown, Ben Barretto, JJ Rousseau, Tyler Mumma & Nick Boserio
Topping the last campaign was never going to be easy but Insight art director, Fraser Anderson, together with his team took the Skate campaign to a whole new level.
The focus was to take skating way out of the usual context; to build from scratch
a skateable terrain in an otherwise surreal environment.
The spot was found, a coastal ranch in California, an isolated retreat complete with its own mad scientist. The boys rolled
in and in 2 days they built a two-storey house structure, a kind of Charlie and the Chocolate Factory on crack creation.
Each room was themed for an individual team rider and the boys were all involved in the process of making it their own -- however these levels of rider involvement seemed to fluctuate depending on the amount of beer consumed the night before.
Four more days passed and the rooms were complete. Initial ideas rolled with the creativity of the day, rooms changed from bathrooms to recording studios as the personalities of each skater dictated. The result is a fun house with a cinematic vibe. Each room, a unique shot in itself, is framed by the raw beauty of a completely unrecognizable space.
Shot by regular contributing photographer, John Bradford, and introducing Mike Piscitelli on videography.
Cue the drum roll !!!!
Check out more on Insight's Good Morning Pluto campaign at www.insight51.com
i wanna see insight do skate and create
Killing4AReason 1 year ago
easily one of the most creative and artistic skate brands out there. Visual and auditory splendor in each film.
damonn21 2 years ago
looks very fun
troky109 2 years ago
insight is the shizzeeeeyyyyy
if i had to live with one clothing brand and one set of skaters, theres no competition
but unfortunately
i live with my mum
joeloveslemonade 3 years ago
great video
the song is Veni vidi vici by Black Lips
thetruesunnyD 4 years ago
black lips-veni vidi vici
dc0usa 4 years ago
wow, amazing, wow, amazing
jamiebrewer 4 years ago
whate the first song please?
namoureu 4 years ago
whate the song please?
namoureu 4 years ago
In the beggining that was the sickest looking thing to skate on that I've ever seen!!! And then the teams style and talent is awsome! And that was a very well defined and perfectly caught kickflip at 4:40. I can't wait to see more....
DragonBoyX9000 4 years ago