Today's customers have increasingly high expectations, demanding 24/7 service through a multitude of channels. Armed with internet research, customers are much better informed when it comes to discussing their requirements with a business.
Martin Nitsche, Head of CRM at Dresdner Bank for Private and Corporate Clients, explains how his organisation, taking its lead from Web 2.0 technologies, is adapting its customer management systems and processes to meet the expectations of empowered customers.
vÒll_geîl_sücht_mál_Nach:_geldeasy_ÅÛf_gÔOglé
tomchiv 10 months ago 3