The Making of Transitions - Lane Crawford's SS08 Campaign

www.lanecrawford.com/transitions

Lane Crawford reveals the making of video of its groundbreaking new Spring/Summer 08 campaign entitled, Transitions. Due to officially launch in March, the campaign features China's most exciting and interesting artists. The unexpected and empowering images were created in a unique collaboration with the fashion world's most sought after creative teams.

Transitions illustrates the transformative power of fashion and the freedom it allows to express individual style. A series of portraits presents remarkably different facets of fascinating personalities, such as: Maggie Cheung, established and renowned actress; Du Juan, Asia's most successful model; Tan Yuan Yuan, leading classical ballerina; Liu Ye, award-winning actor; Fu Jia, independent film producer; and Huang Jue, leading film and TV actor.

Behind the lens is an exceptional international creative team comprised of: photographers, Inez van Lamsweerde and Vinoodh Matadin; stylist, Camilla Nickerson; hairstylist, Luigi Murenu; and makeup artist, Lisa Butler.

True to Lane Crawford's vision, Transitions encourages customers to explore their own sense of style, empowered by the retailer's unique edit of leading international designer collections and personalised styling services.

Video by Erik Anders Lang

Category:

Entertainment

Tags:

• Lane
• Crawford
• Inez
• van
• Lamsweerde
• Vinoodh
• Matadin
• Maggie
• Cheung
• Du
• Juan
• Tan
• Yuan
• Liu
• Ye
• Huang
• Jue
• Fu
• Jia

[Digatone]

Maggie Cheung is amazing

[ruls22]

i want the song... what's the name?

[suburbangrass]

what song is this?

[klabbergirl]

I like her way of thinking

[Sonychan2046]

This is the best of us! The elite has the responsibility towards China. We are not just about economy, we are culture and spirit!Thanks for the video. Have a look at mine, u might enjoy.

[leaving1977]

Maggie Cheung, a film diva & a fashion icon!

my fave all the time