Dr. Tony Alessandra on... How Any Product or Service Can Be Differentiated

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  • I am drinking differentiated water from my fridge filter. Yes, prepare for Mark's Water...coming soon with 4400% markup to you!

  • Oh, this is *GREAT* Tony! Yes! Howard Schultz has a new book out.. also he is so incredible to have just revolutionized coffee! How boring coffee used to be before Starbucks. ...even gave the little Mom and Pop coffee houses a new audience.

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