CHI Biomed iPad Application Success Story

http://www.studiopmg.com

The California Health Institute (CHI) represents 243 of California's leading innovators in the pharmaceutical, biotechnology, medical device, diagnostics, and research and academic sectors, CHI's mission is to advocate policies that create a favorable environment for California's biomedical and healthcare technology community to discover, produce and deliver products that benefit patients worldwide.

CHI sought a more efficient tool to communicate its message to biomedical industry leaders, legislators and attract prospective members and pursue other sales and marketing initiatives.

To address these needs, StudioPMG build a new iPad platform for CHI's Board of Directors to use as a tool to achieve its membership, outreach and coalition-building objectives. The iPad application offers many unique features that place the power of CHI into the hands of its board of directors, including:
* An interactive way to articulate CHI's mission, leadership network, focus and value proposition
* Video messages from all board members
* Updates on CHI legislative action in Sacramento and Washington DC
* Key publications including white papers, industry reports and legislative-related content
* Mobile-based membership calculator and application

Category:

Science & Technology

Tags:

• healthcare marketing
• pharma marketing
• pharmaceutical marketing
• biomed
• interactive marketing
• digital marketing
• CHI
• california health instit