Meet Sandra Wills Hannon, Ph.D., APR, public relations professional and market research expert. Sandra is founder of The Hannon Group (http://www.thehannongroup.com) and provides public relations and market research services to a wide variety of clients.
Learn what communicators should know about market research-based communications strategies in this Conversations in Public Relations video produced by Mary Fletcher Jones. September 2009.
Sandra makes a very good case for performing research before, during and after a communications campaign. Couldn't agree more.
Sweetbriardrive 2 years ago
Dr. Hannon really knows her stuff!
alicialynn 2 years ago