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Macy's: Retail Circular Gets a Smart Digital Makeover

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Uploaded by on Dec 23, 2010

How do you breathe interactive life into a print circular and drive in- store traffic with an online campaign? Macy's found the answer by becoming the first retailer to launch a Pullover Ad in Yahoo! Mail, taking over the entire page of the user's inbox with an engaging digital version of its Memorial Day circular.

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