Local Marketing Case Study: Learning to Love What's Happening Below the Line - MI&DS 2011

Discover how Hallmark manages the development and distribution of highly-targeted, relevant, and compelling local marketing content for its network of over 3,000 independent and corporate owned Gold Crown retailers. This case study will provide a guided view into Hallmark's journey in the development of the Retailer Customized Marketing Program, an end-to-end system that makes it easy for Hallmark's Gold Crown retailers to personalize and deliver brand-compliant marketing messages to consumers while driving positive sales results. Explore the full portfolio of marketing tactics used, from POD to print, email to product demos, in-store signage and more. This information-rich session will cover everything: the brand's role in local marketing efforts, the value of retailers paying for over 40MM consumer contacts, the need to actively educate retailers on the role and value of local store marketing.

www.quantumdigital.com

Category:

Travel & Events

Tags:

• Local Marketing
• Carlos E. Corredor
• Retailer Customized Marketing
• QuantumDigital
• Hallmark
• Gold Crown retailers
• end-to-end system
• value of local store marketing

[ignitelocalmarketing]

Any chance someone can post (or email me) the PPT? It's very difficult to follow what he's saying without seeing the screen. Thanks.

[LocalMarketingMan]

I just wanted to let you know that your video was certainly useful. Much better than alot of crap videos that I've been seeing lately... Thanks for the info