For The Love Of Shoes - Farylrobin

Social media is changing how just about every industry markets its merchandise and services - footwear is no exception. In the lead up to every conference bloggers start posting questions about what they should wear, especially when it comes to shoes, so it makes sense that companies like Farylrobin (our BlogHer '10 sponsor) would be interested in connecting directly with consumers through blogs, Twitter and other social tools.

Just this week Footwear News magazine wrote about our partnership with Farylrobin in their feature story and said: "Footwear firms across categories are now turning to Internet personalities - from moms sharing maternal wisdom on the best kids' shoes to the thousands of sneakerheads pining for the coolest kicks - more than ever to help spread their brand messages and generate natural buzz. Industry players said blogs have gained clout and relevance because they can post information about a company or show its product much faster than traditional media."

It just so happens that Farylrobin makes some of the sexiest, boldest shoes around. While at the event we caught up with bloggers who shared about what makes footwear appealing to them. Plus we got a chance to speak with the actual designer behind the label, Faryl Robin Morse.

Bloggers featured in the video include Haley Quarles of Love, Life, Family and Then Some, Kim Orlandini of Kim Sue Ellen, Jennifer Grace of MissDisgrace, and Caitlin White of Pacifier In My Pocket.

Category:

Howto & Style

Tags:

• farylrobin
• blogher10
• faryl robin
• footwear
• sexy shoes
• high heels
• blogher conference
• faintstarlite
• sheposts
• she posts
• shoes the full version
• shoe addict
• fashion
• fall fashion
• shoe designer
• faryl robin morse
• i love shoes
• bold
• boogie shoes
• new york city
• dancing shoes

[TrailingGrace]

Lovely.