Social Media ROI Hypocrisy

Executives demand to know the Return on Investment (ROI) of social media like Twitter, Facebook, or YouTube before allowing employees to use them at work. Yet they happily pay for other real-time communications devices for employees like Blackberrys, iPhones, and iPads without a proven ROI. That's ridiculous. David Meerman Scott is on a crusade to expose this hypocrisy at his speaking gigs around the world.

• Category

  Science & Technology

[Quan Phan]

First, how can they NOT measure ROI if that's what their company paying them for? Second, ROI is obviously the answer for all of your SM marketing efforts and it probably just the very first step of your campaign yet.