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MARCOM 2011 SOCIAL MEDIA FOR SOCIAL CHANGE - Keenan Wellar and Stacey Diffin-Lafleu

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Uploaded by on Jun 1, 2011

Stacey Diffin-Lafleur is an innovative senior communications strategist with more than 18 years of experience in the high tech and communications and non-profit industries. Versatile with extensive experience in media relations, marketing communications, investor relations, internal communications and analyst relations she is consistently recognized for delivering superior results. Stacey is highly effective in creative uses of emerging communications tools and passionate about the potential for Social Media. Stacey is the Senior Director of Marketing at United Way Ottawa where she leads the web, writing, media relations and special initiative communications activities for the organization. She has worked in the past in marketing and communications roles with Chipworks, Tundra Semiconductor, Accelight Networks, Stentor, and Telesat Canada.

Keenan Wellar is co-leader of Ottawa-based charitable organization LiveWorkPlay.ca, which supports people with intellectual disabilities to experience life as included members of the community. Keenan's abilities in marketing and communications have been reflected most profoundly through the organization's media relations and robust social media strategy. At a time when voluntary organizations are struggling with succession and sustainability, LiveWorkPlay has grown its volunteer core and diversified its funding. Recognized in 2010 with a United Way Ottawa Community Builder Award, Keenan is an active community volunteer, providing pro bono workshops for non-profit organizations at local, provincial, and national events. He has an MA in Applied Linguistics and a Professional Certificate in Public Sector and Non-Profit Marketing from the Sprott School of Business.

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