Saatchi & Saatchi's Roberts: Getting to the Future First

Kevin Roberts has been CEO Worldwide of Saatchi & Saatchi since 1997, and in the space of 11 years has cemented the ad agency's reputation as one of the most successful and creative companies in the industry. Among Saatchi & Saatchi's clients are Procter & Gamble, General Mills, Novartis, Toyota, JC Penney and the New York State Department of Economic Development. Roberts, who travels the world for the New York based company, is perhaps most well known for an idea he came up with called "lovemarks" -- which means creating a brand for which the consumer has "loyalty beyond reason." Before joining Saatchi & Saatchi, Roberts worked for Mary Quant Cosmetics, Gillette, Procter & Gamble and Pepsi-Cola. An edited version of the conversation follows.

Category:

News & Politics

Tags:

• saatchi
• kevin
• roberts
• grassroots
• outreach
• commentary
• analysis

[AWilhelmJens]

Thanks. Finally have a bit more insight on the lovemarks theory. Great interview!

[whispermd]

Mr. Roberts is terrific. Great interview. Great value. Thanks, Wharton. Lawrence Berezin

[blueyo2000]

He is A amazing speaker and CEO.. I never know him, NOW I DO

[alex1234674]

24:42 "A place the southern upper class hadn't ruined."" This guy is spot on!

[Wartonite]

When did my school become a part of NPR?! What a joke!

Penn is finally a Penn State university?! This is sad. Where are the titans of finance and commerce? Where is the Warren Buffett interview? Carl Icahn? Steven Spielberg? Steve Wynn?

Coke machine? Dog and pony show...

Well, at least we'll be a division I football program!

[PowerOfCreativity]

He gave a lecture at my uni today, very inspiring indeed! :)

[nwck89]

the interview is rather inspirational! thanks for this video!

[KyleHRLorde]

LOVE HIM

[logohooks92407]

Making meaning is key. Great Job!

[Aburegil]

Saatchi Saatchi is originally from Iraq...that's making proud