Enchantment In Advertising with Guy Kawasaki
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Uploaded by mfvisiblemeasures on Sep 8, 2011
Guy Kawasaki's latest book, Enchantment, explains the ins and outs of how to become enchanting and fill people with delight. Guy covers ideas like building an ecosystem, enchanting a village, priming the pump, "duh-isms," and much much more. We thought it would be interesting to ask him how advertisers can take the techniques he's outlined in his book and apply them to their advertising campaigns. Visible Measures founder and CEO Brian Shin sat down with Guy, who is an advisor to Visible Measures, to find out how advertisers can enchant their audiences.
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