this is one of the best themes you can use for offline marketing or online marketing. The first page makes a brief introduction, but it should then give you options to get more information or take some sort of action.
If you are an offline or local buisiness and you use this theme you would want the customer to either optin to your newsletter or contact you in some way.... the theme needs to point to these features.
One feature that would help is a Blog link at the top of the menu links. This would go to a page that looks like a typical blog page with all the recent blog posts.
An offline business might want to do a case study of blog posts, this is what the Blog link would be for. Of course we need a category called 'case studies' ..... Images would make the theme look a lot friendlier, for instance reduced 150px images even in the blog post snippets would be a nice touch.
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