TKG Longtime Client Focus - Hartville RV

Hartville RV Center is a local RV dealership that has been owned and operated by the Pastore family for over 38 years. John and Nacy founded the dealership in 1971, due in part to their family's love of camping and the outdoors. Today, the business is operated by their sons Jeff and Bob, who are equally passionate about running the sort of business where they can know their customers by name and offer a pressure-free sales environment.

We think they must be on to something because although the RV industry as a whole has hit hard times, Hartville RV is having one of their best years yet. In fact, they're so busy that at times they can't keep enough inventory on their lot. Jeff and Bob aren't ones to boast, but they attribute their success to the fact that Hartville RV is a family business - the employees really care about the success of the business and want to create repeat customers. They'll tell you that those are things you just can't replicate in national chain dealerships.

They also realized early on that there was tremendous value in the web. In fact, they were one of the few early clients who came to us with an existing site! The first site we designed for them launched in 2000, and that was followed by their current site which launched in 2005. Potential customers can easily search new and preowned inventory, including a search by trailer type or lifestyle if they're not sure what they're looking for, and can even start the sales process online if they'd like. Existing customers can take advantage of convenient tools like online service appointment scheduling.

As Jeff and Bob discuss in the video, their website has created a more educated consumer and greatly shortened the sales cycle, allowing them to focus their marketing dollars elsewhere. Plus, the web has proven to be a much more cost-effective, flexible and impactful marketing tool for them when compared to the yellow pages or other traditional media.

We're happy to have made the web work better and harder for Hartville RV, because really that's our ultimate goal. Thanks, Hartville RV, for your business over the past decade!

Category:

Science & Technology

Tags:

• RV web designer
• web design
• web hosting
• custom CMS