Daisy Petals and Mushroom Clouds
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Uploaded by LSUReillyCenter on Nov 3, 2011
In this thought-provoking and highly readable book, Robert Mann provides a concise, engaging study of the Daisy Girl spot, which helped usher presidential campaign advertising into the modern era. Commissioned by Johnson's campaign and aired only once during Johnson's 1964 presidential contest against Barry Goldwater, the spot remains an iconic piece of electoral propaganda, intertwining Cold War fears of nuclear annihilation with the increasingly savvy world of media and advertising. Mann illustrates how Johnson s campaign successfully cast Barry Goldwater as a radical too dangerous to control the nation s nuclear arsenal, a depiction that sparked immediate controversy across the United States.
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