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Giving: Bobby Shriver

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Uploaded by on Jan 22, 2009

While the AIDS pandemic in Africa went virtually unnoticed and attempts to lobby in Washington on its behalf proved to be fruitless, Bobby Shriver and Bono founded (RED). It's a unique brand that teams desire and virtue in an attempt to rid Africa of AIDS through conscious consumerism. So far so good, as they've raised over $100,000,000 and it is the most successful "pro-social" venture ever.

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