Music Business 101 -- Lesson 6: Marketing 101, Part 1

In this http://www.artistshousemusic.org interview, George Howard of Loyola University, New Orleans and ArtistsHouse continues his Music Business 101 series with an introduction to the all-important art of marketing your music to the people who need to hear it. He discusses the concepts of attraction and retention and how they apply to your music, delves into an exploration of Malcolm Gladwell's The Tipping Point and how the concepts explored therein can be reverse-engineered to your advantage, and encourages you to dig into your own values and passions to discover what it is you should be trying to communicate to your growing fan base.

Category:

Music

Tags:

• tutorials

[kawakami]

This days, music is both art and business.

[rainerizzler]

i love how he puts his head down between segments like someone turned him off. he's a robot

[Andromelian]

@luisarinaga Fuck Accounting, Law, and Medicine.

[Andromelian]

I hope you are not a professor!!

[Andromelian]

If you are going to explain something do it right. You are talking like a retarded

[missJolamusic]

I''m hearing more about fruit and flowers than music marketing lol. Nice effort though

[brixism]

@Psklpm: That only implies that you don't understand the music industry.

[frkmrtn]

If you have true talent the information presented here will develop itself otherwise go ahead and critize

[shisomiso]

what a tard

[ukent07]

@kawakami unfortunately more-so business than art :[

[AvidusVinco]

The music business is exactly that........a business...Sadly, whats commercial and marketable isnt always the most artistically profound material. I have no issue with both "types" of music, as long as the latter can coexist and recieve a similar amount of recognition, if not financial gain. Heres how I personally feel about music today...Its a little song i wote.......just my opinion: /watch?v=viT0x4sCxx0