Jeff Jarvis Advice to Newspapers: Make Your Video Clips

Top Jersey Paper Launches Video Blog of Consumer-Generated Content on YouTube --- Jeff Jarvis Advice to Newspapers: Make Your Video Clips Viral, Provide Embed: Former CBS News Chief Says Network News Must Embrace User Generated Content Too!

This week at the AlwaysOn On Media conference, I had the good fortune to catch up with two profound media observers: blogger Jeff Jarvis who consults to major newspaper companies and Andrew Heyward, former president of CBS News.

Jeff says that newspapers and media sites should provide an embed code so that video clips can be shared virally and not be restricted to the limits of the publication's Web pages.

This is remarkable: He told me that New Jersey's largest newspaper, the Newark Star-Ledger (Advance/Conde Nast) has just launched a video blog of content from reader with clips hosted YouTube.




In a related development, Red Herring reports that The New York Times will introduce cosumer generated video to the site -- and the video players will allow the embed code to be shared.

Andrew Heyward, a 30 year veteran of CBS News and past president, told me that broadcast news executives must begin to embrace community-generated content. How things are changing!

Both inteviews are craftily edited together.

Andrew is involved with several pursuits these days including sitting on the board of the NewsMarket, a company that provides institutional and corporate video to media users around the globe.

The NewsMarket had a lovely dinner on Tuesday evening for a handful of (lucky) AlwaysOn attendees. The dinner featured an after dinner chat between Marketwatch columnist Bambi Francisco and Revver CEO Steven Starr. What a media week!

See this video on Beet.TV:
http://www.beet.tv/2007/02/top_jersey_pape.html

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