INDEPENDENT LENS | Helvetica | Film Clip 4 | PBS

http://www.pbs.org/independentlens/helvetica You can't escape if you try -- it's on your computer, the subway, U.S. mailboxes, IRS tax forms, and spells out countless corporate logos from Target to Fendi. No doubt, Helvetica is the king of fonts. But why? To find the answer, first-time Director Gary Hustwit meets with historians and designers whose passion for typefaces run high, and discovers the secrets behind the fonts we use and read every day.

In this clip, Helvetica’s ubiquitous use in the Netherlands has one Dutch designer believing the font is "almost in their blood."

HELVETICA premieres Tuesday, January 6 on Independent Lens, a weekly series airing on PBS. Hosted by Terrence Howard, the acclaimed series showcases powerful and innovative independent films. Presented by ITVS, Independent Lens is broadcast on PBS stations nationwide. Visit the Web site for more: http://www.pbs.org/independentlens/helvetica

Category:

Film & Animation

Tags:

• arts
• communication
• culture
• design
• documentaries
• fonts
• global
• graphic
• helvetica
• independent
• lens
• pbs
• tv
• typography

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