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Published on Mar 2, 2012
Consider the Internet as a working tool in marketing, internet marketing has become so commonplace for us that we do not even think, and in achieving the objectives of what exactly he can help us? Before answering this question we recall that, in spite of the variety of tools and strategies for marketing, Internet marketing is part of a marketing strategy firm, and is not allocated to a separate area of marketing. So of course all of the goals of online marketing should be consistent with the overall goals and objectives of the company's marketing strategy. Keep in mind that with the help of internet marketing it is advisable to solve only those problems that are solved more efficiently on the Internet is based on the costs (time, money) and the possible effect.
Every day these problems are increasing, namely through the site of MLM companies is convenient to communicate information about new products or services on current promotions, contests, seasonal sales, to a two-way interaction with the user, up to a direct correspondence. You can also use the subscription to the newsletter, or analytical articles, and conference rankings. The peak of this interaction are fully functional online shops . They make it possible not only to obtain complete information about a product or service, but also to make a purchase, without recourse to the selling firm's employees, analyze the statistics of attendance of an Internet resource. There are many counters to analyze traffic on the site, but one of the most convenient, in our view, remains Liveinternet . It will identify the most popular pages and themes for visitors to the site, determine the frequency of returns, keep track of the most sought-after time of day for site visits, allocate users to groups by geography, gender, or age; to collect information about users, their age and place of residence, income , marital status, tastes and preferences. Based on these data to prepare marketing campaigns and deliver them to target audiences, a constant monitoring of competitors' sites, with the purpose of obtaining information about their behavior in the market and the number of visitors to resources.
This is a list of the major problems that we solve, turning to Internet marketing. Let us analyze in more detail the tools that we are daily appealing:
A. The cornerstone - a corporate site. He must meet all the requirements imposed today's network users. First, eye-catching design, even in the twenty-first century met on clothes. Second, should contain all necessary information about goods and services, written in simple language accessible. Third, the user should just be comfortable and conveniently located on the site.
Two. Technical and usebiliti audit of the site , with their help we will be able to evaluate competitive advantage of the resource. Usebiliti or "user friendliness" is one of the most important moments in the work with the site.
Three. Analysis of competitors' advertising campaigns and the development of the plan for a comprehensive website promotion , can significantly reduce the cost of Internet marketing, if taken seriously at this stage.
4. Writing unique content or information site, will not only increase user loyalty to the site, but also improve site rating on search engines. Also, texts and articles on the website will serve as a search promotion website.
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