Friday Feminist Fuck You: Super Bowl Commercials

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Category:

News & Politics

Tags:

• fffu

[onlyAerik]

amen! All hail feministing

[ciplexian]

Great video, Courtney! I saw the Pepsi commercial too and thought the exact same thing. Men are routinely portrayed as indestructible, not just here, but in comedies and animated films where male characters are routinely knocked around without a scratch. Women are portrayed as delicate flowers that need rescuing.

Also, do you ever notice how the male voices in these commercials are all the same?

[ChrrristianGP1981]

Thank you so much for posting your points, especially your third one regarding the Pepsi commercial. MANY people mistake this kind of portrayal of males as brutish, unintelligent, and clumsy as a feminist attack on men. The so-called "Men's Movement" seeks to blame feminists for portraylas like these, when of course this is exactly the kind of thing feminists oppose. Their unwillingness to recognize the truth leads me to believe their main goal may just be to discredit feminism.

[millsaj8]

Great video, well said!

[dalsgaard12]

How so?

[dalsgaard12]

As a mens rights activist, I agree a hundred percent! And if only people agreed with this sentiment, and the views held by the creator of this video - gender issues would cease to be a battle, and begin to become what it should be - cooperation between equal parties.

I want more videos like this.

[lightsinparis]

Right on! I'm sick of advertisement that furthers gender stereotypes. I'm really glad that you point out not only feminist issues, but gender stereotypes as a whole :)

[SamuraiGirl02]

You'd think with all this knowledge of women's issues, and all the sexism and problems in the world, ppl would stop making these sexist ads.

This is why everyone should take at least one women's/gender studies class in college!

Thanks for putting up these ads

[ellenloveseverything]

love your commentary.

[Gannok130]

The main problem here is called capitalism which is a system entirely based on inequality in every aspect (race, sex, and mainly the entire purpose of class structure we have in the first place, etc). These commercials portrayal of women are just one example of the bourgeoisie (wealthy white males precisely) sick ideal society.

[VenusTheGoddess1]

You make a very good point on all of those televised commercials.

[mycagedbird]

Well I'm a guy and these commercials don't offend me. While I don't particularly care for commercials in general (99.9% of them are dumb if you ask me) they certainly don't offend me. Even if these sterotypes are offensive to some, I can understand where they come from and I know they don't represent me. So why get angry? People typically only get angry when they feel there is some truth involved. If someone called you fat and you knew you weren't fat, would you get upset? I wouldn't.