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14. Business Innovation: How is idea generation impacted?

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Uploaded by on Apr 27, 2007

Many companies tie the success of a brainstorming session to the number of ideas that are generated. It is not uncommon to see 600 to 1000 ideas generated in a seemingly successful session. But then reality sets in -- someone must try to determine which of these ideas address an unmet customer need and which should be pursued. Searching through the clutter of ideas can take months and may involve guesswork unless the company knows what unmet needs the customer has.

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