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Eye on Asia - Streamlining - Simon Rich

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Uploaded by on Dec 17, 2009

With the proliferation of brands and experiences, many Asians are looking to cut out the clutter and simplify their choices. Simon Rich, Grey Australia's Director of Planning, says brands need to re-evaluate messages that complicate and add stress to people's lives. For more information about Eye on Asia, visit www.greyeyeon.asia.

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