U-M 2009 :30 Institutional Message, featuring a contemporary video montage and upbeat 'tour' of the dynamic qualities of the University of Michigan. The scenes support the voiceover spoken word themes of "Enduring Tradition", "Academic Inspiration", "Global Engagement" -- "That's the Michigan DIfference". This spot airs in each nationally broadcast U-M football and basketball game on broadcast TV networks,including ABC, ESPN, Big Ten Network and CBS.
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