ItaliaspeedTV - "West Coast" Dodge Journey TV Advert (September 2011)

A new advertising campaign for the 2012 Dodge Journey that encourages people to get out and explore the world instead of just reading about it, has an added twist: a chance to win one of three Journey vehicles left hidden across America.

Television and digital spots begin Sept. 9, positioning the Dodge Journey as the "Search Engine for the Real World," the perfect vehicle for people looking for adventure, flexibility and affordability. The campaign takes viewers on a tour of some of America's most picturesque landscapes while showcasing the Dodge Journey's unrivaled versatility.

"The Dodge Journey is the 'Swiss Army knife' of vehicles," said Reid Bigland, President and CEO -- Dodge Brand, Chrysler Group LLC. "America's most versatile crossover is also now the most affordable in its class, starting at $18,995 MSRP. Part compact car, due to its affordable pricing, part SUV with available all-wheel drive, and part van with available seven-passenger seating, the Journey offers best-in-class versatility, driving range and value, allowing Journey drivers to explore all that America has to offer."

The initial 30-second TV spot, "Search Engine," shows a montage of three Dodge Journeys on various adventures across America -- kayakers headed out for a trip, a group of friends on a road trip and a family ready to camp. The spot ends with the viewer being told the vehicle they've just seen headed somewhere beautiful is in fact still sitting in that final real world location waiting to be discovered. The first person to find the Dodge Journey, wins it.

In all, three vehicles are positioned in the continental United States waiting to be found, one each in the West, Midwest and East.

Subsequently, three additional TV spots -- "West Coast" (debuting Sept. 10), "Midwest" (debuting Sept. 16) and "East" (debuting Sept. 23) -- will each reveal details on where one of the Dodge Journey vehicles is headed and where it can be found. If viewers look close enough, in nearly every frame of each of these 30-second spots are clues to the Dodge Journey vehicle's ultimate destination. The more consumers get to know about the Dodge Journey and its features, the more clues they'll uncover about where one is waiting to be discovered.

The campaign extends to www.YouTube.com/Dodge as consumers unlock clues from additional videos and watch a 24/7 live camera feed of the hidden Dodge Journey vehicles. The live feed will reveal additional clues and provide consumers a chance to watch along as a lucky person discovers each of the three Dodge Journeys.

The contest ends Sept. 27.

Category:

Autos & Vehicles

Tags:

• Dodge
• Journey
• West
• Coast
• Search
• 30sec
• CRDO
• 3663H
• REV
• H264
• noslate