"Reversed" Diabetes A1C PSA

The Diabetes Prevention and Control Program at the Utah Department of Health used this media campaign to encourage people with diabetes to get an A1C test regularly by their doctor and to know what their A1C number is and means. An A1C test tells you about your blood sugar control over the last three months. It is the best way for you and your doctor to measure how well you are doing.

The actor featured in the TV public service announcements (PSA) memorized phonetic intonations of the script in reverse. He actually spoke backwards (while moving forward) during the filming. In the final production phase, both film and audio were reversed, resulting in the effect of the actor moving in reverse, while essentially "speaking" forward. The final line, "you can't go back in time," highlights the importance of proactive A1C level control before complications spin out of control.

The the broadcast version of this video is available in English Spanish.

Category:

Education

Tags:

• diabetes
• a1c
• psa
• utah