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Norwich Union to Aviva Tv Advert

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Uploaded by on Dec 29, 2008

The new TV advert from Norwich Union (soon to be Aviva

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News & Politics

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  • likes, 4 dislikes

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  • this is a heinous thing to do. the cost of rebranding a product is massively expensive and to do so in a recession and then to pay the people in this advert their huge fees is very, very misguided. what an own goal.

  • especially with a Liverpool 'icon' when they are closing their Liverpool office and using John Lennons name in the adverts - dont they remember Lennon at the disputes at the docks

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All Comments (14)

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  • The pills won't help you now- The Chemical Brothers is the song at the end

  • me too!!!! ???

  • Alice cooper is the band in this...But I don't know the name of the song damn it!!! It looks like the Old Grey Whistle test...

  • whats the song being played by that band?

  • Can anyone tell me the song at the end : Thank you .

  • whats the name of the band in dis

  • watch the back wheel of the taxi as it hit the ground - it soooo weird!

  • The name change was underway before the Recession hit: rebranding was announced April '08, and planned before that.

    Name change is a cost-cutting exercise, as they then don't need to advertise NU and Aviva seperately. 'Norwich Union' is also associated with 'expensive and poor service' - name change is an attempt to undergo a transformation in perception.

  • And i though Sam L Jackson was a dick for doing virgin media adverts! John Mclaine was my hero until this!

  • As an advert that hinges on Dame Edna Everage banging a gong - you got to have a laugh - 'has beens' incorporated! - who have participated in vulgar part of their soul being shredded down a gutter somewhere - who cares other than the folk been put on the dole by Aviva - not so bright an explosion of an advert as you think -GOLD SURE A LONG ROAD you people are worht nothing

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