The Making of a Culinary Tagline

Executive Chef Charlie Kleinman of the soon-to-be opened restaurant, Wexlers, just graced us with a surprise visit to our office. He had some concerns with the way his PR firm (us) was positioning his cuisine- apparently we have not 100% nailed down the correct culinary tagline.

We appreciate when our clients surprise us with these visits, but we feel that its only fair to surprise them back- so, as he began candidly telling us about his vision and inspiration, I decided to turn on my computer camera and start recording away (sorry Charlie ☺ ). While we work on crafting the correct tagline (suggestions are welcome, please), well let Chef Charlie Kleinman tell you about it directly.

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Entertainment

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• Kleinman