#IPA44Club: How Not to Lose Your Head with Contagious

How not to lose your head in contemporary marketing, with Jessica Greenwood, Director at Contagious Insider.

At the IPA on Monday 14th March, Jessica Greenwood, Director at Contagious examined the need to stay ahead of consumer trends and in touch with the brand in order to succeed in the new marketing landscape. She also discussed innovative use of new platforms, PR 2.0, underline the importance of experimentation, and looked ahead to explore how some of the events of the next 12 months might start to make themselves felt in the advertising around us.

Category:

Education

Tags:

• jess greenwood
• contagious
• ipa
• institute of practitioners
• advertising
• 44 club

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