DBS' Karen Ngui on the Bank's regional campaign

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Uploaded by on Dec 12, 2010

DBS Bank has rolled out a regional brand campaign across its six key markets: Singapore, Hong Kong, Taiwan, China, India and Indonesia. Managing director and head, group strategic marketing & communications, Karen Ngui talks about the campaign which aims to showcase DBS' presence in the region and the role it is positioned to play in supporting its customers.

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  • Has anyone noticed that - on DBS's latest Heartbeat Asia campaign - the very clear global map omits the UK while including other such financially 'important' islands as Madagascar, Tasmania and Sri Lanka? Doubt this is an oversight but likely a response to the UK's Regulatory Authority last year fining DBS for misleading advertising - which clearly continues. Or is a case of Anglophobia? Deal with it!

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