Dove - Onslaught

Dove launches "Evolution" follow-up to it's evolution commercial.

It's message is aimed at the parents of young girls and the message is "Talk to your daughter before the beauty industry does".

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[iweweewg]

Unilever is the most hypocrite company of all. In their Axe - commercials they promote the same sexist view on women they pretend to critisize here. Just target group marketing.

So please talk to your daughters about this, too.

[KwisperMcnight]

I think..the first time i watched this (being a girl) i almost cried. Becuz this is EXACTLY what goes on in alot of our minds. Becuz the industry says-

Look young

skinny

Dance like a slut

have big boobs

small ass

Look gorgouse

To all the females out there. Unite and show them we are all beautiful <3

[cassandra smibbo gill]

my thoughts on this are too long for a comment box.

So I made a blog post about it at

smibbo dot com/ 2013/04/23/ dove-and-beauty/

[Abbie Brewer]

cool its smart



[alicamarkina]

I love how the comment that suggests that nobody else but YOU is responsible for your choices gets down voted. There is more than enough information out there to make reasonable choice. But of course it's so much easier to blame everything on big evil corporations. Like women's brain exclusively absorbs ad slogans. Just because that comment doesn't support your point of view you're picking on gibberish nickname and try to establish some sort of censorship. Ain't that a bit hypocritical?

[MsJubjubbird]

yep. i believe it was a TRESSeme commercial. 

[l337pwnage]

rofl, they complain that they are targeting young women, then they show ads targeting old women.

[Clare Jones]

Hat hair!? Haha okkkkkk

[MsJubjubbird]

i don't care that it's a big company. i care that it's a big company that will then push out ads with beautiful women saying i shouldn't have hat hair, or dry hair, or oily skin, or dull skin, so I must buy their products to feel better. and then goes and pushes out commercials with women gyrating in bikinis to sell men's deodorant.

[moonshinesecrets]

I didn't realize Dove had been doing this for so many years now.

It seems like they are being maligned for their efforts simply because they are a giant company. If an organization like "One Billion Rising" launched this campaign everyone would be applauding and hurling humanitarian accolades at it.

Isn't Dove more like what we wish big companies were like? We criticize and condemn big biz for making us hate ourselves enough to believe we need their products. But Dove is just doing the opposite

[johnnyribcage1]

Everyone should buy locally made, natural soap with no sodium lauryl sulfate in it if for no other reason. That crap strips your skin of natural oils. Beyond that, the message of this video is certainly a good one. Doesn't mean you should buy their crap soap that is no different than any other crap soap.

[Anna Arocha]

La Breeze - Simian