Teradata PARTNERS 2011 Sneak Preview: Thomas Bishop - The Ohio State University

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Uploaded by on Sep 28, 2011

More Info http://www.teradatariver2.com ; Invitation: join@teradatariver.com

Join the Teradata River Community: www.teradatariver2.com

Thomas Bishop
Executive Director
Nationwide Center for Advanced Customer Insights
The Ohio State University
fisher.osu.edu/centers/ncaci


PARTNERS Session:
Monday, October 3rd @ 4:30PM
Room 28 ABC

"The fundamental goal of analytics is prediction leading to insights which serve as a rational basis for action. Nationwide Insurance Company partnered with Ohio State University to develop a problem formulation methodology and data analysis strategy based on the theory of statistical process control created by Dr. Walter Shewhart that applies many business processes. Dr. Shewhart gave us a new lens to view complex data based on understanding the sources and nature of variation affecting the data which he referred to as "chance cause systems of variation." His analytic methodology is not mathematically complex, but is profound in terms of creating a practical understanding of the variation affecting research data leading to better predictions. Learn how the Nationwide Customer Insights and Analytics research staff used this methodology for efficient creation of actionable insights from complex data in various business applications and how this could be applied in your organization."

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