Social media metrics with Jim Sterne, Chairman, Web Analytics Association at SES London 2010

Byron Gordon, SEO-PR, interviews the godfather of online marketing, Jim Sterne, Chairman of the Web Analytics Association and founder of eMetrics Marketing Optimization Summit. Jim Sterne begins by describing marketing as the use of sheep and chickens. In the beginning, says Sterne, and for thousands of years, marketing and sales was two people bartering. That is how marketing was done and a price was reached. 150 years ago, the price tag was invented changing the dynamic between buyer and seller and giving the seller the opportunity to mass promote their product but ignore the actual needs and wants of their customers. Sterne says the Internet has brought back one to one marketing and the rise of social media now makes it necessary for companies to implement more than ever. Jim then gives goes on to give an example of social media measurement by citing Kentucky Fried Chickens use of their logo to measure their public awareness of their brand. Jim then goes on to discuss his upcoming book, Social Media Metrics, about classic advertising tools for awareness, reach, frequency, and to measure sentiment, influence, including the most influential topics relating to brand, and what are the business results and value of engagements using social media. To learn more about Jim Sterne, you can visit http://www.jimsterne.com.

To learn more about speaking and attending a Search Engine Strategies conference, please visit:
http://www.searchenginestrategies.com

Category:

Education

Tags:

• social media
• socialmedia
• metrics
• awareness
• brand
• online marketing
• Kentucky fried chicken
• product
• jim sterne
• web marketing
• emetrics
• sentiment
• ses London
• 2010
• web analytics
• web analytics association
• colonel sanders