Liquid Brand Breakfast: Impact of Social Media

This presentation is focused on the future of social media and what this means for brands. Social media continues to grow at a rapid pace - facilitating the creation of countless networks and communities. Because social media involves action (a simple update of a profile, posting a video, sharing a song, photos, comment, etc.) the result is an exponential increase in communication exchanges as well as content creation. And, this is rapidly proliferating across many devices from mobile phones to computers, and even on TV.

Social media is changing the web by encouraging and facilitating dialogue and this has important effects on brands and branding. How are brands leveraging this new world? What kind of branded content makes sense for social media? Some brands are embracing social media and some are not. Who is doing it well? What constitutes success? What are the biggest challenges that brands face with social media? What are the biggest mistakes that people have made in using this new vehicle for their brands?

Category:

People & Blogs

Tags:

• Liquid
• Agency

[gurutrack]

Great info, but I so wanted to go MST3 on the intro portion of this video. A little editing makes this compelling -- without it, hmm more social media discussions about social media that aren't really very socially redeeming. Hope breakfast was good.