Demandbase Overview: Real-Time Identification

A short 90-second overview of Demandbase and our Real-Time Identification Service. It helps BtoB marketers increase conversions by identifying the companies visiting a website before any interaction occurs. Applications include shorter forms, personalized content, BtoB web analytics and targeted chat.

Demandbase is the first real-time targeting and personalization platform for B2B, transforming the effectiveness of marketing programs and Marketing's ability to impact revenue. While personalization tools have long existed for B2C, until now, none were geared specifically to enable B2B marketers to make online interactions more effective, delivering the right message at the right time.

Without the use of cookies, Demandbase's Real-time Identification service bridges the gap between known and anonymous web visitors by identifying and segmenting the companies visiting a website, and providing detailed, targetable business attributes in real-time. Demandbase integrates with other sales and marketing technologies to deliver unique intelligence about web visitors, and better attract, convert and retain the right customers. Enterprise leaders and high-growth companies alike use Demandbase to drive better marketing performance.

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