Digital Marketing, Lead Nurturing and Social Media for B2B

Panelists: Neil Burton and Anol Bhattacharya

Panelists' bio:

Neil Burton: Energetic and enthusiastic 2001 BSc(Hons) Computing & Management Graduate from Loughborough University with a range of experience gained from both technical support and commercial/business development roles. Involvement in solutions covering; virtualisation and remote access through to the present day covering Web 2.0/Rich Internet Applications (AJAX, Flex, Silverlight, HTML5), Rich Mobile Applications (iPhone, iPad, Android, Blackberry, Windows Mobile, Symbian) as well as Content Management Systems (open source and commercial). Employing a consultative approach Neil works with clients to understand business needs and drivers before talking technology (in clear non-technical terms).

Anol Bhattacharya: For last 8+ years Anol is consulting hi-tech and telco clients (Cisco Systems Inc, IBM, IDC Asia Pacific, HP, Datacraft etc.) on behalf of GetIT (Singapore), in the field of B2B marketing, demand generation, lead nurturing, social media strategy & implementation, interactive digital media for marketing initiatives and user experience design. He is a regular columnist on the topic of B2B marketing in various print and online newspapers, such as Business Times, Straits Times, Marketing Interactive, Asia One etc.

Session description: Neil and Anol tell us how digital media is changing the scope of B2B marketing. Social media has thoroughly influenced everything from lead nurturing to business success.

Category:

Science & Technology

Tags:

• Digital
• Marketing.
• Social
• Media.
• Business.